Search

FLC Group Blog

We make your campaign come alive

Month

June 2016

Empower your team to ask the right questions

Millennials are one of the biggest generation of the workforce. Of course, the much-analyzed millennial generation has also been the subject of many myths and assumptions.

Some say that they scrutinize everything and one needs to feel comfortable validating and confirming questions while working with them.

 Curiosity makes us brilliant and pushes us to the next level, so this should be good.

The reality is a bit different however, at least based on my experience.

 Yes, it is true many of them are asking lots of questions, however I would say that out of the total only about 50% ask questions and maybe around 30% of them are asking the right questions.

 Lots of them avoid asking questions.

Is it because everything is clear and there is 100% alignment? Or maybe they think that the manager is the one who should always come up with the solution, so there is no need for them to ask any questions or clarifications?

 There are numerous reasons, however I think these seems to be the norm:

  1. They are afraid and nervous. This for most happens at the beginning of the working relation. If this continues for a longer period of time then there is a problem either with the employee or with the way we manage people. Best way for us to handle this is to try to work as a team member rather       than a solution provider and avoid using authority. We must concentrate on the problem, and encourage them to discuss the best approach to sort the same.
  2. Trying to please. This is the worse for me. We need to surround ourselves with honest team members and people who are not afraid to voice an opinion out of fear of not being liked. From our side, we need to ensure that any point of view is welcome, provided it adds value to the discussion in hand.
  3. They did not prepare for the meeting. Yes it happens. If it is an internal meeting I say cancel the same and ask the team to reschedule at a time and date when they would be prepared. Believe me next time around they will be ready. If it is a client meeting, handle the meeting and then have a word with the employee. Ask why little to no involvement. You might not always get an honest answer however you get him/her to think about it.
  4. They don’t know what to ask. When faced with a lot of information at once, for some it takes time to process. Time and experience usually sorts these issues.
  5. A lack of responsiveness from our side in the past. When they voiced their opinions in the past, we or the previous manager did not listen, or worse they felt like they somehow had to pay for being honest. So why should they risk doing so again? It is our job to build an open environment that encourages employees to want to contribute and grow. In the long run not giving a feedback to a question or penalizing one for asking a question can cost a company dearly. Smart people usually don’t stay for long in an environment in which they cannot voice their opinions or where they are being ignored.
  6. Not wanting to be seen as asking stupid questions. This usually stems from low confidence levels. Here it is the job of the manager to work with such team members, understand their strengths and make them perform at their best.
  7. Not interested in the job. It is on our best interests to avoid having in our team people that are not passionate about their job. We need to look for self -motivated people who do not need to be pushed every day to get their job done. When that happens we can move to the next stage of innovation. Believe me they are there.

Whatever the reasons might be, it is essential that our teams start feeling comfortable to ask questions and come up with their own suggestions of solving problems and it is our responsibility to help them do that.

Advertisements

Samsung / Hong Kong Blind Union: Be their eyes- Case Study

As part of its commitment to give back to the community, Samsung along with Cheidl Hong Kong kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union.

Established in 1964, Hong Kong Blind Union is the city’s first self-help group organised and managed by people with visual impairment. It aims at striving for equality, opportunities and independence to promote the social integration of visually impaired persons.
Hong Kong is home to one of the most beautiful skylines in the world. It’s a famous sight seen by millions every year. This year, Samsung wanted to help even more people see–especially the 200,000 people who are visually impaired.
Since the Hong Kong skyline is one of the most photographed sights in the city, the idea was to simply ask people to share their Instagram shots using the hashtag #BeTheirEyes, with a short description of what they see.
Then together with Hong Kong Blind Union, these descriptions were translated into printed braille stickers and placed back in situ to the visual stories being told.
So for the first time, everyone could see what we see.
Hong Kong embraced the project–with celebrities and the media helping us spread the word.
Best of all, since 80% of all visual impairment can be treated, Samsung made a donation for every photo posted. So it was more than just an idea, but a vision for the long term.
What’s more, these braille stickers are now being extended to more touchpoints across Hong Kong. So this is just the beginning.
#BeTheirEyes is an ongoing campaign that kicked off in December 2015.

Source Link: http://adsoftheworld.com/media/ambient/samsung_be_their_eyes

PUMA BeatBot- Case Study

The souped-up, line-hugging machine pushes runners to be their best.

Lots of brands are getting into wearable tech. But Puma decided to make some “raceable” tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it.

J. Walter Thompson worked with Puma on the “BeatBot,” which is explained in the video below, featuring a cameo by Usain Bolt. The programmable, self-driving, line-following robot was developed with help from a group of MIT engineering graduates.

It uses nine infrared sensors to follows the line on a track. The robot’s wheel revolutions tell it exactly how fast and far it’s traveling. It processes that data in real time, making over 100 maneuvers a second to stay on course and cross the finish line at exactly the right time. It is equipped with bright LED lights so you can see it in your peripheral vision, and it has front and rear GoPro cameras so you can review video footage after the race.

“We created the first ‘raceable’ tech tool, BeatBot, which helps professional runners improve their performance in real-time,” said Adam Petrick, Puma’s global director for marketing and brand management. “BeatBot is a concentrated technology whose application demonstrates Puma’s mission of being ‘Forever Faster.’ “

The downside? It’s a big one. This thing is so expensive to build that Puma is only making it available to professional runners and teams, which is why none of the marketing materials point to a site where a normal person could actually buy the thing.

Source Link: http://www.adweek.com/news/advertising-branding/ad-day-puma-made-robot-runners-races-them-around-track-171180

 

Nestlé Cereals launches pick and mix breakfast experience

Nestlé Cereals has unveiled a cereal pop-up within Westfield Stratford, coined the Aisle of Wonder.

Consumers can choose from 12 different Nestlé cereal varieties
Consumers can choose from 12 different Nestlé cereal varieties

Those who stop by the branded space are invited to choose from a selection of 12 different Nestlé cereals, such as Nesquik, Shredded Wheat, Shreddies, Cherry Bakewell Shredded Wheat, Curiously Cinnamon and Cheerios.

Consumers can opt to enjoy a particular variety on its own, or opt for a personalised pick and mix creation. Individual selections can then be paired with different toppings, plus milk and yoghurt.

The cereals are available to sample for free, and Nestlé is offering people the chance to purchase their personalised cereal creations from the temporary outlet.

The pop-up will remain in place until 7 April, at which point it will travel to the Arndale Centre in Manchester from 9-15 April.

Agency Hot Pickle created the branded space.

Michelle Bull, marketing manager, Cereal Partners UK said: “The Aisle of Wonder is a fun, engaging experience that demonstrates the variety of Nestlé Breakfast Cereals and the different ways you can enjoy it for a great start to the day.”

Nestlé Cereals teamed up with illusionist Sean Alexander last year, to surprise commuters at Waterloo with a levitating #CerealLift stunt. Agency Tribe Marketing was behind the activity.

Source Link: http://www.eventmagazine.co.uk/nestle-cereals-launches-pick-mix-breakfast-experience/brands/article/1389693

Cadbury’s Sensorial Bubble Wrap Parties

This multi-sensory brand activation was recently hosted by Cadbury Dairy Milk at the Westfield London shopping center. The immersive event invited passersby to take off their shoes and walk across a giant portion of the floor that had been completely covered in bubble wrap.

The sensory-driven event is considered the launch of the Cadbury brand’s new tagline, ‘Tastes Like This Feels,’ which was spelled out in large white letters on a stage beside the bubble wrap floor. The creative event serves as an ample introduction to the new campaign and highlights the effectiveness of brand activations as key touchpoints in building relationships with individual consumers.

The Cadbury activation at Westfield London was a collaborative effort between agencies RPM, Fallon, Golin, Elvis and Carat.

Earned Influencers or Paid Influencers?

We can split the Influencer Programs into two – Earned influencer marketing and Paid influencer marketing. Earned marketing stems from unpaid or preexisting relationships with influencers — those who are natural brand advocates. For example, Patrón has a lot of influencer advocates for its tequila; these people drink the liquor regularly and endorse the product because they enjoy it. On the other hand, you have the paid arm of influencer marketing, in which brands employ the Kardashians to tweet about their products or services.

In today’s post we will focus on earned influencer marketing. Below are some fundamental steps to building a campaign:

  1. Identify potential earned influencers.

Identification of natural advocates is the foundation. Not all companies produce a cool tequila that Tom Cruise drinks in his movies, yet many brands make the mistake of skipping this step and immediately spending money on paid influencers before considering natural options

Think about it this way – there’s one thing that influencers like almost as much as money — and that’s more influence. When both members of this influencer partnership have equity to offer, natural brand advocacy occurs (or at least offers brand greater leverage in negotiations). We should constantly identify influencers to add to a list of targets, from tech influencers to beauty bloggers, plenty of existing lists offer prominent prospects

  1. Begin to build own influence first.

Strategies for building own influence span the spectrum. For example, we can invite influencers to speak at an event we are hosting with an audience that shares similar interests, or we can mention or quote them in content we are already creating and distributing. Then when influencers write, tweet, share, or speak, it’s natural for them to mention us as a brand they support and that supports them.

Perhaps the best example of a brand that has successfully done this is HubSpot. By leveraging content relationships with influencers such as author Seth Godin and entrepreneur Jonah Peretti, HubSpot built an event, INBOUND, that provides those influencers with a platform to speak while using their name recognition to get people in the door.

The idea of influencer marketing is simple, and the key is mutual benefit. Advertising budgets are moving towards easily disseminated and unblockable media. But before we rush to spend time and money on a strategy we’re unfamiliar with, now’s the time to start building our own influence and audience that will offer value to potential influencers. Earn media until we can’t any more, and once we plateau, consider the paid sector. But, as always, scale efforts – a poorly tended strategy is not a strategy at all.

Inspired by an article of John Hall, CEO of Influence & Co., a company that specializes in expertise extraction and knowledge management that is used to fuel marketing efforts

 

Author: Ganesh Iyer

#MOEPlateArt Activation

Fan of exotic food? Chef Silvena Rowe and Tim Reed along with other sous chefs brought alive the art of plating with different exotic dishes for our ‪#‎MOEPlateArt‬ campaign. Participants uploaded photos of dishes they created to social media, using a software we managed.
Integrating ground activation to online can increase the reach of any activation!

Click here to find out more.

Useful tips if you are planning to host an event!

Here are the most useful tips if you are planning to host an event or you can give us a call !

13131247_1111892135523782_7551969986637500089_o

Kaya Skin Clinic Event

It was a pleasure handling the Kaya Skin Clinic Event. The new logo was unveiled to the staff and key stake holders in a full day event leading to awesome talent show by all the branches of Kaya Skin Clinic.

To make your events memorable, do get in touch with us on talk2us@flc-me.com

Create a free website or blog at WordPress.com.

Up ↑