In a perfect world, you could describe the perfect dress and you could find the closest match, in a matter of seconds. Thanks to tech, this scenario will become a reality in the near future. You might be wondering how. Artificial Intelligence-powered search engine tracks down the closest match. This way designers, merchandisers and buyers could all work alongside AI, to predict what customers want to wear, before they even know themselves. Did you feel a sense of rush when you read that? This is exactly the reason why I decided to write this post.
Who would have thought that I would ever end up writing about technology…Well, now since it’ s related to fashion…
Technology has touched each and every area of life including the world of fashion. It is now completely ingrained in our interaction and relationship with fashion. Now let’s take a look at this black lacey dress designed by award winning fashion designer Iris van Herpen. From a distance the material looks like delicate textile fibers carefully intertwined and handmade. But this is in fact a 3D printed dress made from laser sintered plastic. This innovative new textile is also the first printable material that is flexible, and can be washed in the washing machine. In my opinion, 3-D Printing might reduce the gap between Haute Couture and Ready to Wear.
In the near future, designer made attires will be accessible to the masses. So how do you achieve exclusivity? Maybe, instead of buying clothes, you’ll just print them in the comforts of your own home? Is this the “little black dress” of the next era?
Last year, the first 3D Print Fashion Show in the world took place in New York City. Big brands such as Nike and Adidas have already started experimenting with 3D tech and artists like Michael Smith, Francis Bitonti and Iris van Herpen used it to try to take fashion to the next level. Who could have missed Nicole Scherzinger and her Twitter dress? There is a cultural shift in fashion where the latest techniques are being applied. Previously, you would be called weird if you wore a dress with LED Lights, but fashion today is … out of the box.
Wearable technology is here to make everything from shoes, your watch to your glasses smart. Ralph Lauren has already started selling wearable tech t-shirts last year. As wearable tech matures, designer collaborations are everywhere. Swarovski, Tag, Montblanc, Victoria’s Secret, Guess, Intel, Gucci are the other brands who have already launched some awesome and beautiful wearable tech. The technique has also attracted youngest fashion designers as well.
It’s not impossible to imagine a future where a single dress could change color, sleeve and hem length depending on the occasion; maintain the right temperature in response to the environment; and be used to charge a dying phone battery or send a message to a loved one, too. In the future, we’ll be surprised just how little our clothes once did for us. The future, the possibilities and ones creativity is endless.
Author: Adriana Usvat