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August 2016

Upside Down Can

This Orangina campaign scores for a simple yet effective idea to get its consumers to shake its content before drinking.

Lots of Orangina’s marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better.

“An advertising guy told me there was a weakness, and we’re going to make a strength out of this weakness by saying, ‘The bottle needs to be shaken,’ ” Orangina’s founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. “Television offered an opportunity to shake things.”

Orangina’s most recent marketing coup, though, was not in TV but in packaging.

Along with its distinctive bottles, Orangina is also sold in cans nowadays. But people are hard-wired not to shake up cans. So, Paris agency BETC came up with a clever solution: the Upside Down Can.

Check it out below.

Source: AdWeek

Museum of Feelings

Glade® invites consumers to explore their emotions at The Museum of Feelings, an interactive experience built to showcase the beautiful connection between scent and emotion. Visitors will be taken on a sensory journey through the Museum, where Glade® fragrances act as the muse to inspire visitors to explore their emotions.

Visitors to The Museum of Feelings will first experience a responsive mood wall where they can see their shadows break apart into the colors represented throughout the space before moving into five unique galleries that reflect the mood of each visitor. The immersive galleries, each inspired by Glade® fragrances, allow museum-goers to experience how the sense of smell, in partnership with the other four senses, create the emotions we feel. Temperature will change, wind will blow and disappear, and subtle fragrances will punctuate and heighten the experience. Each zone will feature a different scent and emotion including:

  • Feel Optimistic: The first zone, inspired by Glade® Radiant Berries fragrance, will feature layers of reflective and sheer curtains that guide guests to the center of the room. Using a reflective pass card, each guest will be able to activate sensors that trigger ambient audio and light as they go through the space.
  • Feel Joyful: Visitors will explore a virtual forest inspired by the Glade® Balsam & Fir Limited Edition Winter Collection fragrance. With mirrored and reflective surfaces on the floor and walls, the forest will appear infinite from above and below. Scented lanterns will react to light making for a magical, fragrant moment.
  • Feel Invigorated: As visitors move into the Invigorated space, inspired by the Glade® Blue Odyssey™ scent, they will be surrounded and tracked by a halo of color and motion that can be experienced in 3-D. The halo will react to your motions and speed as you
  • Feel Exhilarated: Enter a virtual kaleidoscope in the Exhilarated space, where visitors can control the floral images that are displayed throughout the station, and be rewarded with the scent of Blooming Peony & Cherry™.
  • Feel Calm: Upon entering the Calm exhibit, inspired by the Glade® Lavender & Vanilla fragrance, visitors will be walking among the clouds. Every three minutes a new cloud will be created while ambient lighting and sound complement the calming feeling.


How ‘Pokémon GO’ Can Lure More Customers To Your Local Business

Seemingly everyone is playing Pokémon GO. If you’re not already playing it yourself, you’ve no doubt heard about it. It’s not an exaggeration to say that the new mobile and augmented reality game from Niantic Labs and The Pokémon Company is having an enormous impact on people’s daily routines. We as a species of obsessed Pokémon Trainers are trying to be the very best, like no one ever was. And that means 2 a.m. trips to our local PokéStops, unusually long walks with our canine friends and a co-pilot double-fisting smartphones while you’re driving to dinner (please don’t drive and hunt Pokémon — get someone in the passenger seat).

For those not yet in the know, Pokémon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for the iconic creatures, but it also transforms local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.


If you’re a local business owner and haven’t yet checked out this game, I’d highly recommend downloading it for free from the Google Play Store or the Apple App Store  – there’s a good chance you could be one of these Gyms or PokéStops! If that’s the case, prepare for the influx of foot traffic and potential customers.

Don’t Turn Them Away, Lure Them In!

Though the image below has been photoshopped (“Restrooms” was replaced with “Pokémon”), it’s not hard to imagine that many businesses might take a tone-deaf approach and turn the influx of Pokémon Trainers into a negative experience. That’s a wholly unimaginative and forceful way to lure in a paying customer.


Source: Forbes

Emirates NBD’s AC Vests

With mercury levels continuing to soar across the United Arab Emirates, there is very little that anyone can do to find respite from the scorching heat. While some have alternatives, the case is not the same for many laborers in the region. Every day, there are many laborers who work during the blazing summer heat.

During Ramadan 2016, since the weather conditions around them could not be changed, Emirates NBD along with creative agency FP7/DXB and media agency MediaVest Spark enabled the laborers to take those weather conditions on and beat the heat this summer by introducing ‘The A/C Vests’.

The A/C Vests are unique vests specially made with submersible materials, different from the typical safety vests that laborers wear during the summer heat. With cooling mechanisms and refrigeration facilities being virtually non-existent on construction sites, these A/C vests function based on using something that’s easily available across all camps: Water.

All that needs to be done is to submerge the vests in water. And once the laborers put them on, within minutes they start to feel the effect of the jacket as it reduces the temperature by 5 to 7 degrees.

100s of these specially made vests were given to workers in Ramadan this year, with many more on the way as the bank’s Business Banking unit is reaching out to business owners across the country within the construction industry, with the video and the idea as direct marketing tools, to encourage implementation of ‘The A/C Vests’ across their workforce across sites and camps during the summer months.


Source: The Arabian Marketer

Can we make the switch from no time to more time?

Let’s face it, time is becoming the most important currency and we all need some more, daily. Now, how do we go from the forever “I have no time’ to “I have time” or maybe better “I have time for the things that are important and relevant to me”.


At work, the higher we go on the hierarchy scale the more we will be, interrupted or pulled in different directions.

While we cannot eliminate interruptions, we do have a say on how much time we will spend on them. Even more, if we preempt part of these interruptions by having review meetings with our teams before they find a need to interrupt for clarifications, we will see that easy the number of interruptions decreases and as a result the time available in hand increases.

We also have a say in how much time we will spend on the thoughts, conversations, and actions that will lead to success. Actions, being the key word here …

I used to think a few years back that I can only concentrate on one division we had at that time in the business and give it the whole 100% if we want it to be successful. Forget about time for myself, that was not even in the discussion. My schedule was simple; it would start at 7 am and finish by 1 am . Many days were spent in the office until 9 pm. And do not get me wrong I enjoyed every bit of it and remember these times with pleasure.

In time however, I realized that there are so many more things that I want to do, both for my company as well as for me as an individual. And I always thought that there has to be a way if there is desire to do it.

Funny enough, few years down the line, I now manage to find additional time for few divisions in the business and few other ventures as well. On top of that, I also travel and enjoying taking the time to plan my own trips, go to the gym maybe more than one who says “gymming is my hobby” does, read and do many other things that are important for me.

This, however, happened only when I really truly wanted to make the shift.

You see time is mostly a matter of the mind, so the good part is, we can control it if we want to.

So what would be the key to finding time for all the things that we want to do..

First and most important we need to sit down and put on a piece of paper all the things that we want to do and then accordingly start scheduling them. If we were to ask ourselves today, what is it that we would want to do if we had more time, most of us would not even know what they would want to do…Try it.

It is no rocket science, just better planning. We are so engaged in our daily routines that we rarely take a step back and consider what we are missing.


To summarize, here are few key things which in my opinion can get us to find the time we need. Don’t get me wrong, it’s hard work but doable.

  1. Mindset. We will never have time to do everything we want to do unless we are determined to find the time
  2. Daily job/task list. Taking the first 30 minutes of every day to plan your day. The most important time of the day is the time we schedule. Lots of the things we would want to do are missed are not because of lack of time. They are missed because of lack of planning and prioritizing.
  3. Focus -there are usually 20 different things going on around us at the same time. Let’s leave them for now and concentrate on the issue at hand. Yes, multitasking is , brilliant; however, one of its negatives is that it affects the productivity on the issue at hand.
  4. Communication – we need to be clear and precise while communicating. It can reduce a lot of confusion and thus save a lot of time.
  5. Cut the extra fluff in the office. It’s amazing how much time we can lose on irrelevant conversations and social media. Let’s concentrate on why, how, what, rather than who. (More on this later)
  6. Monitor what we are doing once we have finished our work day. Yes, 6pm-12pm matters and it can change a lot of things for us. It is almost an entire half a day in which we can do lots of other things we want to do. Let’s not waste this time on tv alone, please.
  7. Learn to say no: How many times we have done things we did not really wanted to do or just did them for the sake of doing them. Instead of that let’s just ask ourselves, am I here because I want to be and is the time spent here going to help me achieve my goals.
  8. Ask for help. Help from other people at similar levels with similar concerns, help from apps which can make life easier.

That being said, I by all means do not consider myself an expert in managing time. It is all work in progress, however what I do know is that I have much more time in hands now with more things to do than I used to have 8 years back with less things to do…so some of the things mentioned above are just working.

Author: Adriana Usvat

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