FLC Group Blog

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December 2016

Livestreamed VR Concert

As part of a collaboration with electronic pop trio Years & Years, Samsung set up a preview of the group’s European Tour using a livestreamed virtual reality performance.

Fans of the band with Samsung Gear VR headsets were able to download the Samsung + Years & Years app and tune into an exclusive 360-degree show that made them feel as if they were part of an intimate concert, complete with confetti and LED wristbands worn by audience members. Attendees of the virtual show were able to make the most of technology by switching between three angles: standing in a prime front row spot, experiencing all the action on-stage with the band, or seeing it all unfold from an aerial view.

With a demonstration like this, Samsung is introducing a whole new way for audiences around the world to tap into live entertainment, using only a Samsung Galaxy S7 smartphone and Gear VR technology.

Interactive Fusion Restaurant

While most fusion restaurants offer up a mix of great food and atmosphere, Oshi is an interactive eatery that makes patrons’ dining experience even more memorable. The digitized eatery is located in Cyprus and serves up an Asian fusion menu of Japanese sushi meals, Thai specialties and even Mediterranean eats that are mostly seafood-focused.

The interactive fusion eatery boasts touchscreen-activated tables that allow patrons to personalize every detail of their meal. Each interactive panel also features a “call waiter” option that ultimately reduces service wait times in half.

While fusion restaurants like Oshi are appealing to today’s tech-focused Millennial market, this same strategy is also becoming more popular among fast food retailers and casual cafes that are investing in digital design features.

Wearable Brand Activation

This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and their families to the capabilities of the Fit Bit fitness band, including the kind of data such a gadget provides.

The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.

Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.

Restaurant Igloo Activation

Coppa Club Tower Bridge is a restaurant that overlooks beautiful views and it recently came up with an innovative method of ensuring that customers remain loyal to the brand even in the colder months.

As the Coppa Club’s main selling point is the riverside views it offers, the colder months unsurprisingly see a decrease in customer attendance – but the restaurant’s newest addition prevents that fact. It set up eight igloo-style domes on its terrace that allow customers to enjoy sitting outdoors and view the riverside sights. The igloos are heated and come with blankets, comfortable furniture and warm lighting.

Coppa Club’s winter addition to its restaurant has worked to retain customers, as the igloos are completely booked most days and nights.




Open-Source Interactive Displays

To open-source software means to make it available to the general public, which can be extremely positive in regards to technological innovation and quick progression.

Google has open-sourced its AnyPixel software which allows developers and coders to see and understand their coding techniques and build interactive software programs of their own. The idea was inspired by the construction of the enormous interactive display in the lobby of the company’s New York City office, when Google decided to make the same technology available to all. The interactive display allows users to play games, draw, manipulate shapes and there are endless possibilities as to which games and activities can be used.

This interactive display and the idea to open-source the program that created it is a step towards creating a more accessible technological world.

Telecom Travel Pop-Up

As part of Three mobile’s ‘Feel at Home’ campaign, the telecommunications company launched a travel-themed pop-up at Westfield Stratford, London with TV personality Joey Essex. Members were drawn to the travel-themed pop up for their chance to become the winner of a free holiday trip, provided that they told their “best holiday story.”

Three mobile’s Feel at Home campaign makes it possible for customers to use their phones at no additional costs across 24 new destinations as of September.

While it is often brands that take the lead on storytelling, this unique activation appeals to young Millennials who love to travel, seek new experiences and live in an age where they are eager to share their unique stories with others.

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Pop-Up Shoe Store Trailer

‘Freda Salvador’ is a footwear brand that has been showcasing its products inside a mobile pop-up shoe store rather than opting for a traditional flagship location.

The brand chose to abandon the flagship store it did have in San Francisco in order to tour the country in this pop-up trailer. The trailer tours around the south and sells the company’s latest shoes and although it is likely to have fewer size and style options due to limited space, it is more likely to capture the attention of consumers due to the brand’s unique business model.

This pop-up shoe store is exemplary of the fact that retail spaces can be creative and adaptive to consumers’ evolving needs.


Payment-Processing Rings


VISA recently announced that it will be rolling out a new payment ring that will allow consumers to make hands-free purchases with their jewelry. With more consumers leaving their wallet at home, this smart ring could change the face of mobile payments.

Upon first glance, VISA’s new payment ring appears to be nothing more than an ordinary metal band. Despite its unassuming appearance, the ring is actually equipped with a microchip that is embedded with a NFC-enabled antenna. This means that when a consumer waves their hand over an NFC-enabled payment terminal, the machine will process the purchase the same way that it would with a smartphone. Not only is the system more convenient for consumers, but it is also more secure than a credit card because it replaces sensitive payment information with unique digital identifiers.

Set to make its debut this summer, VISA’s new wearable payment system could help consumers ditch physical wallets once and for all.

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