adidas took to Lower East Side NYC for one of its skateboarder activations. Recently the sportswear company held a photo showcase to shed some light on skateboarding culture through photography and the arts. The space adidas used will be used for more events in the months to come according to ‘Jenkem Magazine.’
This particular adidas photo showcase brought together members from the city’s skateboarding community to celebrate and admire the work of their peers. The event-based skateboarder activation helps to keep adidas at the forefront of consumer’s minds. Integrating into New York City skateboarding culture and the arts is an ideal way to reach Millennials in this specific niche group. adidas is a company who understands its brand’s markets and uses creative ways to connect with consumers.