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February 2017

Photographic Skateboarder Activation

adidas took to Lower East Side NYC for one of its skateboarder activations. Recently the sportswear company held a photo showcase to shed some light on skateboarding culture through photography and the arts. The space adidas used will be used for more events in the months to come according to ‘Jenkem Magazine.’

This particular adidas photo showcase brought together members from the city’s skateboarding community to celebrate and admire the work of their peers. The event-based skateboarder activation helps to keep adidas at the forefront of consumer’s minds. Integrating into New York City skateboarding culture and the arts is an ideal way to reach Millennials in this specific niche group. adidas is a company who understands its brand’s markets and uses creative ways to connect with consumers.

 

Source: TrendHunter

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Robotic Campus Retailer

The AVE is a clothing retailer on the University of Southern California’s Los Angeles campus. While being located in the center of a hub of young consumers certainly has benefits, The AVE’s specific location causes challenges for driving foot traffic; the store is in the USC Bookstore, which causes many students to simply walk by it rather than entering. That’s where Pepper, a robot designed by SoftBank, helped.

The AVE partnered with SoftBank to create a case study for the efficacy of the Pepper robot in driving foot traffic and social media engagement. The AVE had Pepper roam the USC store, welcoming customers and engaging with them freely. Over the three days that Pepper was at The AVE, foot traffic increased 20 percent, customer interactions on social media nearly doubled, and revenue tripled.

 

 

Public Washing Machine Stunts

Currys PC World recently brought a giant washing machine to King’s Cross Station in London in order to promote the Samsung AddWash. The innovative brand activation incorporated a variety of games that succeeded in building up a crowd and entertainment that was part of the interactive festivities.

Part of the brand’s #NoSockLeftBehind competition, individuals were invited to participate when they were given a single sock. Participants who returned the single sock to the washing machine were able to enter into a draw to win £1,500.

The King’s Cross activation coincided with a social media campaign that Currys PC World is running that invites consumers to share photos of their quirkiest pair of socks. The competition was judged by the Happy Socks brand and those who shared a photo was able to

VR Skiwear Pop-Ups

To helps consumers get a better idea of what their new skiwear will look like on the hill, the luxury department store Harvey Nichols hosted a Perfect Moment pop-up shop inside its Project 109 concept space.

Launched on January 16th, the Perfect Moment pop-up showcases Perfect Moment’s stylish men’s skiwear. For those who wish to personalize their gear, the embroidery service Hawthorne and Heaney will be at the pop-up to monogram any sweatshirt purchased. After trying on their new gear, customers can test out their ski skills via an immersive VR ski simulator that lets them hit the slopes without ever leaving the store. There will also be hot toddies served in the Wallpaper Bar and Kitchen for an authentic après-ski experience.

The Perfect Moment pop-up demonstrates how brands can bring outdoor experiences into their store to offer customers a more interactive and immersive shopping experience.

 

Source: http://www.trendhunter.com/trends/perfect-moment-popup

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