Hosted over a two-day period in London’s Soho neighborhood during June 2017, the Candy Crush Cafe is a clever interactive brand activation where guests were able to play a board game version of the popular gaming app. In addition to playing the board game version of Candy Crush, the pop-up cafe also served a variety of game-themed food and drinks and was accessible to individuals 18 years of age and older.

The Candy Crush Cafe in London served up game-themed cocktails, wines, beers and soft drinks, while sweets were available from London bakery Mary Lou’s Bakehouse in the form of rainbow cakes and cupcakes topped with giant lollipops, striped candy and popping candy. The pop-up also featured a roaming DJ and offered over five floors of adult-sized games.