While most beverage pop-ups put a premium on spotlighting the taste of a product, the Perrier Flavor Studios pop-up in New York City aims to engage all of a visitor’s five senses.

The limited-time pop-up boasts a mocktail bar, live music, an interactive art stations and even a ball pit to dive into. In partnership with artist AKACorleone, Perrier is giving fans the chance to print pieces of custom art straight onto tote bags. At the pop-up, those in attendance are invited to sample the newest sparkling water flavors from Perrier, including Perrier Strawberry and Perrier Watermelon.

Multi-sensory pop-ups have become staples for brands across multiple industries that are interested in captivating a consumer’s senses and creating long-lasting memories via scent, sight, touch, sound and taste.

 

Source: https://www.trendhunter.com/trends/beverage-pop-ups

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