FLC Group Blog

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October 2017

Augmented Reality Salons

In partnership with the Warren Tricomi hair salon chain, Saks Fifth Avenue is unveiling a futuristic salon concept called The Salon Project, which relies heavily on augmented reality technology.

The reinvented salon experience will have those who visit The Salon Project within select Saks Fifth Avenue stores begin by checking in with a concierges equipped with an iPad. After being directed to the appropriate spot for their service, guests will be able to use AR tech to try on products in the salon’s inventory, such as lipsticks. As well as receiving recommendations from hairdressers, guests will have the opportunity to make purchases from the iPad based on the augmented reality previews that appear before their eyes.

The Salon Project is aptly being described as a crossover of a high-end salon, an Apple store and a Sephora. The Salon Project will first launch at Saks Fifth Avenue’s Huntington, Long Island location before the concept is introduced to other stores.

Transformed Trailer Sneaker Stores



In order to spread the story of Run Signature, a campaign that celebrates individual athletic needs, Brooks Running created a mobile store that allows consumers from all over to get a look at its various sneaker styles, and even take part in physical tests to determine which is best for them.

The pop-up was able to be easily transported throughout the United States as it was built within a trailer, which was covered in Brooks Running’s branding, as well as a series of vivid colors to attract attention to it. As Run Signature’s intention is to match consumers with their perfect Brooks Running shoes, all of the models were clearly marked within the pop-up to designate the type of support they would offer.

In addition to the useful tests and the expansive range of shoes to choose from, the pop-up featured interactive games and giveaways to increase consumer engagement.


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Furnished City Campaigns

  • IKEA launched an initiative that involved dressing up the streets with its vibrant decor. IKEA set up 11 activations across the city, which included making public benches more comfortable with the addition of pillows and using a FIKA cart to share complimentary hot drinks and freshly baked cinnamon buns. As part of the campaign, IKEA also had an artist construct an entire installation from Allen keys and gave some local forms of transportation more comfortable makeovers.



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