FLC Group Blog

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May 2019

What is the Met Gala?

Happening every first Monday of May, the gala is a fundraiser dedicated to New York City’s Metropolitan Museum of Art’s Costume Institute – formally named The Anna Wintour Costume Center.

The Met Ball or Met Gala is the fashion world equivalent of the Oscars, an evening when designers, models, and Hollywood stars convene in the year’s most over-the-top looks.

Also known as the Costume Institute Gala, the Met Gala is a massive fundraising event that celebrates the opening of a new fashion exhibition each year at the Metropolitan Museum.

Founded by publicist Eleanor Lambert, the annual benefit was first held in 1948 to encourage donations from New York’s high society. Nowadays, it’s the hottest ticket in town with everyone from Blake Lively to Lady Gaga clamoring to be invited.

Each year a different dress code is chosen as the theme of the evening to tie in with the exhibition opening. Previous themes have included ‘Punk: Chaos to Couture’ and ‘China: Through the Looking Glass’.

Following on from last year’s Met Gala exhibition theme ‘Heavenly Bodies: Fashion and the Catholic Imagination’, the theme for 2019 ‘Camp: Notes on Fashion’.


3 Brand Activation Trends that Will Continue to Soar in 2019!

Increased incorporation of event/activation tech to provide an elevated experience:

Activation technology has traditionally been seen as an auxiliary medium for many marketers. Yet, in 2018 consumers responded overwhelmingly to multi-sensory experiences – a trend that shows no signs of slowing. So, this year, we watched all the ways various tech tools could be used to deliver a near-complete sensory experience for consumers in activations around the globe.


Expanded adoption of artificial intelligence:

AI’s application has expanded well-beyond event-related communications, such as with chatbots. They offer greater means for individual attendee content tailoring and for helping build emotional connections at events. In 2018, for example, Amazon and Google wowed consumers with brand activations that used AI devices. In NYC, Google erected a six-hole, pop-up mini golf course, each hole’s obstacle activated by Google Assistant. This was among other creative, large-scale campaigns at the year’s most popular events, SXSW and CES. Yet, as brands integrate AI into all facets of their marketing operations, this year expect other innovative examples of AI being used to engage consumers in-person.


Higher involvement of the conscious consumer (Gen Z)

In 2019, we’ll see a different kind of challenger brand taking the lead. Its driving force will be change brought by Gen Z.

Over 70% of brands globally are approaching the Gen Z to get their word out, through collaboration events and activations.

A recent survey reports that 60% of consumers in this generation get behind brands that share their same beliefs. Over 50% choose to buy from those that are “socially conscious.” This allows brands with any type offering to positively influence consumers.





Source Inspiration: Forbes

How Offsite Venues Can Make Your Event Stand-out

Most event planners will choose a city based on reputation, and then select one of its major hotels or convention centers to satisfy all their venue requirements.

With more and more offsite venues providing unique experiences for conferences and events, it may be time to rethink this routine. Why not consider what venues a city has to offer before landing on it as your destination of choice?

Think outside the box. Business events aren’t just for hotels and conference centers anymore. Libraries, museums, sports facilities, and even zoos are getting in on the action.  With the right mix of venues, your guests can enjoy the best a city has to offer without missing a single networking opportunity.


 Pick Your Area Of Interest To Find The Right Venues

If you want your attendees to leave with stories, they’ll be sharing for years to come, pick venues that will add a dash of recreation to the agenda.

Think like a tourist, but research like an event professional. What places would you like to visit if you were on vacation? Are any of these facilities available to rent? Will these venues give your attendees lasting memories and a flavor for the city?

Start by narrowing down the general areas of interest that are most likely to engage your target demographic. Some ideas to consider include:

Arts, Culture, and Innovation

Museums and Heritage Sites

Sports and Outdoor Activities

Once you’ve laid out some options, look into what types of meetings they can accommodate. Forward-thinking cities are starting to recognize that opening the door to business opportunities creates a win-win situation: clients like you are not only enjoying the city’s most treasured institutions but reinvesting in them.

In conclusion, If you want to surprise your guests with the unexpected, offsite venues can add a whole new dimension to the experience. When choosing a city for your next event, remember that there are options beyond run-of-the-mill conference centers and hotel facilities.



Source Inspiration: Eventbrite Blogs

Everything you need to know about the new Groups update on Facebook

People have always come to Facebook to connect with friends and family, but over time it’s become more than that – it’s also a place to connect with people who share your interests and passions.

Facebook have put Groups at the center of their platform, and this in turn has enabled sharing new ways Facebook can help bring people together offline.

This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. Today, more than 400 million people on Facebook belong to a group that they find meaningful, hence making it easier for audiences to discover and engage with groups of people who share their interests.

Redesigned Groups tab to make discovery easier: The tab now shows a personalized feed of activity across all your groups. And the new discovery tool with improved recommendations lets you quickly find groups you might be interested in.

Making it easier to participate in Groups: Facebook have also made it easier to get relevant group recommendations elsewhere in the app like in Marketplace, Today In, the Gaming tab, and Facebook Watch. You may see more content from your groups in News Feed. And, you will be able to share content directly to your groups from News Feed, the same way you do with friends and family.

New features to support specific communities: Different communities have different needs, so Facebook have introduced new features for different types of groups. Through new Health Support groups, members can post questions and share information without their name appearing on a post. Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook. Gaming groups will get a new chat feature so members can create threads for different topics within the group. And because people use Facebook Live to sell things in Buy and Sell groups, Facebook are exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast.

Stay tuned for further news on how Facebook groups will change the way you e-meet people!

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