People have always come to Facebook to connect with friends and family, but over time it’s become more than that – it’s also a place to connect with people who share your interests and passions.
Facebook have put Groups at the center of their platform, and this in turn has enabled sharing new ways Facebook can help bring people together offline.
This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. Today, more than 400 million people on Facebook belong to a group that they find meaningful, hence making it easier for audiences to discover and engage with groups of people who share their interests.
Redesigned Groups tab to make discovery easier: The tab now shows a personalized feed of activity across all your groups. And the new discovery tool with improved recommendations lets you quickly find groups you might be interested in.
Making it easier to participate in Groups: Facebook have also made it easier to get relevant group recommendations elsewhere in the app like in Marketplace, Today In, the Gaming tab, and Facebook Watch. You may see more content from your groups in News Feed. And, you will be able to share content directly to your groups from News Feed, the same way you do with friends and family.
New features to support specific communities: Different communities have different needs, so Facebook have introduced new features for different types of groups. Through new Health Support groups, members can post questions and share information without their name appearing on a post. Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook. Gaming groups will get a new chat feature so members can create threads for different topics within the group. And because people use Facebook Live to sell things in Buy and Sell groups, Facebook are exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast.
Stay tuned for further news on how Facebook groups will change the way you e-meet people!