FLC Group Blog

We make your campaign come alive



What is the Met Gala?

Happening every first Monday of May, the gala is a fundraiser dedicated to New York City’s Metropolitan Museum of Art’s Costume Institute – formally named The Anna Wintour Costume Center.

The Met Ball or Met Gala is the fashion world equivalent of the Oscars, an evening when designers, models, and Hollywood stars convene in the year’s most over-the-top looks.

Also known as the Costume Institute Gala, the Met Gala is a massive fundraising event that celebrates the opening of a new fashion exhibition each year at the Metropolitan Museum.

Founded by publicist Eleanor Lambert, the annual benefit was first held in 1948 to encourage donations from New York’s high society. Nowadays, it’s the hottest ticket in town with everyone from Blake Lively to Lady Gaga clamoring to be invited.

Each year a different dress code is chosen as the theme of the evening to tie in with the exhibition opening. Previous themes have included ‘Punk: Chaos to Couture’ and ‘China: Through the Looking Glass’.

Following on from last year’s Met Gala exhibition theme ‘Heavenly Bodies: Fashion and the Catholic Imagination’, the theme for 2019 ‘Camp: Notes on Fashion’.


3 Brand Activation Trends that Will Continue to Soar in 2019!

Increased incorporation of event/activation tech to provide an elevated experience:

Activation technology has traditionally been seen as an auxiliary medium for many marketers. Yet, in 2018 consumers responded overwhelmingly to multi-sensory experiences – a trend that shows no signs of slowing. So, this year, we watched all the ways various tech tools could be used to deliver a near-complete sensory experience for consumers in activations around the globe.


Expanded adoption of artificial intelligence:

AI’s application has expanded well-beyond event-related communications, such as with chatbots. They offer greater means for individual attendee content tailoring and for helping build emotional connections at events. In 2018, for example, Amazon and Google wowed consumers with brand activations that used AI devices. In NYC, Google erected a six-hole, pop-up mini golf course, each hole’s obstacle activated by Google Assistant. This was among other creative, large-scale campaigns at the year’s most popular events, SXSW and CES. Yet, as brands integrate AI into all facets of their marketing operations, this year expect other innovative examples of AI being used to engage consumers in-person.


Higher involvement of the conscious consumer (Gen Z)

In 2019, we’ll see a different kind of challenger brand taking the lead. Its driving force will be change brought by Gen Z.

Over 70% of brands globally are approaching the Gen Z to get their word out, through collaboration events and activations.

A recent survey reports that 60% of consumers in this generation get behind brands that share their same beliefs. Over 50% choose to buy from those that are “socially conscious.” This allows brands with any type offering to positively influence consumers.





Source Inspiration: Forbes

How Offsite Venues Can Make Your Event Stand-out

Most event planners will choose a city based on reputation, and then select one of its major hotels or convention centers to satisfy all their venue requirements.

With more and more offsite venues providing unique experiences for conferences and events, it may be time to rethink this routine. Why not consider what venues a city has to offer before landing on it as your destination of choice?

Think outside the box. Business events aren’t just for hotels and conference centers anymore. Libraries, museums, sports facilities, and even zoos are getting in on the action.  With the right mix of venues, your guests can enjoy the best a city has to offer without missing a single networking opportunity.


 Pick Your Area Of Interest To Find The Right Venues

If you want your attendees to leave with stories, they’ll be sharing for years to come, pick venues that will add a dash of recreation to the agenda.

Think like a tourist, but research like an event professional. What places would you like to visit if you were on vacation? Are any of these facilities available to rent? Will these venues give your attendees lasting memories and a flavor for the city?

Start by narrowing down the general areas of interest that are most likely to engage your target demographic. Some ideas to consider include:

Arts, Culture, and Innovation

Museums and Heritage Sites

Sports and Outdoor Activities

Once you’ve laid out some options, look into what types of meetings they can accommodate. Forward-thinking cities are starting to recognize that opening the door to business opportunities creates a win-win situation: clients like you are not only enjoying the city’s most treasured institutions but reinvesting in them.

In conclusion, If you want to surprise your guests with the unexpected, offsite venues can add a whole new dimension to the experience. When choosing a city for your next event, remember that there are options beyond run-of-the-mill conference centers and hotel facilities.



Source Inspiration: Eventbrite Blogs

Everything you need to know about the new Groups update on Facebook

People have always come to Facebook to connect with friends and family, but over time it’s become more than that – it’s also a place to connect with people who share your interests and passions.

Facebook have put Groups at the center of their platform, and this in turn has enabled sharing new ways Facebook can help bring people together offline.

This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. Today, more than 400 million people on Facebook belong to a group that they find meaningful, hence making it easier for audiences to discover and engage with groups of people who share their interests.

Redesigned Groups tab to make discovery easier: The tab now shows a personalized feed of activity across all your groups. And the new discovery tool with improved recommendations lets you quickly find groups you might be interested in.

Making it easier to participate in Groups: Facebook have also made it easier to get relevant group recommendations elsewhere in the app like in Marketplace, Today In, the Gaming tab, and Facebook Watch. You may see more content from your groups in News Feed. And, you will be able to share content directly to your groups from News Feed, the same way you do with friends and family.

New features to support specific communities: Different communities have different needs, so Facebook have introduced new features for different types of groups. Through new Health Support groups, members can post questions and share information without their name appearing on a post. Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook. Gaming groups will get a new chat feature so members can create threads for different topics within the group. And because people use Facebook Live to sell things in Buy and Sell groups, Facebook are exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast.

Stay tuned for further news on how Facebook groups will change the way you e-meet people!

Diversity in modeling agencies

In modern days, society is becoming more accepting of cultural and racial differences and appreciates individualism more. This change in society can be seen in the modelling industry too on account of the many different nationalities of models within different modelling agencies.

Appeal to more audience

Diversity in modelling agencies has numerous benefits both for the companies and for the models. Models don’t have to worry about being rejected from a modelling agency as a result of their race. One of the benefits of having a diverse unit of models for the agencies is that is presents a good image and audiences are left with the impression that the agency is accepting and doesn’t discriminate. In addition, having diverse models is good for the agency because there is a higher number of people that it appeals to. More people would support the modelling agency due to pride that their nationality is being represented.

Avoiding reintroduction of Racism

Furthermore, the fashion industry has a big impact on society’s perception of ‘beauty’ and who we value as people. If modelling agencies were to only accept people of certain nationalities, other nationalities would be ignored and feel unworthy; children would grow up with this feeling of inferiority and of being ‘unsatisfactory’. Racism would be reintroduced as a result because people of other nationalities would be perceived as less valuable and the nationalities that are deemed ‘acceptable’ would feel superior. With this in mind, it is likely that they would try to exercise their ‘authority’.

Diversity in modelling increases people’s self-confidence

Diversity in modelling is also a benefit to people because it gives them hope. These days, models of all different shapes and sizes are accepted in modelling agencies around the world. When people see this, they feel content with themselves because they believe that if a plus-size person, for example, is accepted by a modelling agency, they can be accepted by society too. This would cause a decrease in depression because many people become depressed as a result of their discontent with their bodily appearances.

Overall, people are more likely to support modeling agencies that promote a message of equality and that appreciates differences. This is also clear in the Dove campaign for ‘real women’ which increased sales by 600% in 2 months.




Marketing trends to look forward to in 2019

New year, new trends! As each year passes, old trends become less effective and customers gravitate towards new marketing strategies. This new year, 2019, already seems promising with new strategies that are sure to grab the attention of customers and successfully promote your business.

Building a relationship between consumers and sellers

  • First and foremost, just like in previous years, businesses need to think about their target audience. Targeting people that are more likely to be interested in the product or service that a business has to offer is much more cost-efficient as sales are more guaranteed than when there is no specific target audience. Additionally, consumers want to feel important and value a trustworthy and genuine relationship with the sellers.

Importance of content

  • Furthermore, content is essential. As before, businesses need to appeal to the consumer’s emotions, stimulating excitement about the product or service being offered. Businesses need to engage consumers and encourage them to share the product. Content should also be ‘product-specific’, providing consumers with the advantages and disadvantages of the product in comparison to that of the competition.

Marketing in the age of AI

  • As time goes on, technology is advancing and artificial intelligence is becoming more well-known. AI helps to improve data analysis and performs tasks which would be time-consuming for humans. Many things in modern technology contain AI without us even noticing. Artificial intelligence is able to recognize patterns within consumers and make recommendations to suggest what the consumer might be more interested in. AI is becoming more prominent in marketing and, as it continues to develop, businesses can make use of it to improve the promotion of their product or services.

The rise of Voice Search

  • Similarly, trends and social experiments seem to suggest that voice searching is becoming more distinguished. Consumers find it a lot easier to be able to simply tell a device to search for something and immediately get back a response. Businesses should be ready to use voice searches more frequently to promote their brand.

Plan and organize an event better in 2019

Every year brings new changes and new trends in most aspects of life, including events. Along with the new year comes many new event trends which will generate highly prosperous events.

Use of technology with event organization

There are many factors that affect the success of an event and organization is possibly the most crucial. Technology plays an important role in this generation and provides many beneficial enhancements to ensure that an event runs smoothly and guests have optimal enjoyment. Guest management can make events more time-efficient and ensure that there is no delay in the event causing inconvenience for the guests. Some events have security lists and are only available for certain people. Facial recognition can be used to make these events more secure as the security device will only accept people known on the security lists. Furthermore, it saves time and money as no humans are needed to be employed for the job.


Choosing Venues wisely

Moreover, venues with historical or unique stories behind them prove to be in high demand. These venues are more valuable to planners and are good for marketing as audiences seem to be interested in a venue with a special meaning or story. This attracts audiences as they become more intrigued by what the event and venue have to offer and, therefore, makes the events more appealing.

Creating an interesting event agenda/program

Possibly the most important part of an event is the planning; without a proper plan, the success of your event is less certain. Planners need to remember the purpose of the event and consider what would appeal to the guests of the event – their target audience. In addition, hiring on-demand staff can make the event more time-efficient and, therefore, increase the satisfaction of the guests as waiting for long periods of time tends to make guests agitated.

Overall, following these tips and better planning or organizing an event in 2019 will ensure that your event is successful and guests are highly satisfied with its quality.

Consumer vs Shopper Marketing

We live in an age where the customer is king.

Marketers are constantly adapting their efforts according to the consumer’s evolvement in order to effectively engage with them and maintain brand loyalty. The difference in the way the consumer is perceived at the various stages across the decision-making and buying process is what brings rise to the question,

 How does this affect the marketing approach and process?

When it is the consumer that is being targeted, the marketer is aiming to influence the person that is purchasing the goods/services for personal use. Marketing efforts in the past have been concentrated on understanding the consumer and how they behave. However, marketers have now come to understand that a consumer can be influenced while they are in the process of shopping, in-store. Hence giving rise to the concept of ‘Shopper Marketing.’

What is shopper marketing?

Shopper marketing is defined as “understanding how one’s target consumers behave as shoppers in different channels” It is a last-minute appeal to consumers, that tries to make an immediate impact on them during the purchasing process. On the other hand, consumer marketing is based on consumer rates, where retailers and manufacturers analyze data of purchases along with other data to determine their strategy and campaign, trying to make it as effective to the audience as possible.

Brands work to catch the eye of both the consumer and the shopper. They focus on shopper marketing in terms of understanding the consumer’s emotional decision-making process and consumer marketing in terms of getting their consideration set.

Consumers and shoppers may be the same person but can think differently.

Image result for consumer vs shopper marketing


Pantone’s color of the year

Related image

From the year 2000, The Pantone Color Institute has been choosing a ‘color of the year’. This decision comes after a lot of discussions and the institute draws on trend observations from various industries such as the travel, fashion, design, and entertainment and events industry.

What is the impact of ‘color of the year?’

Invariably, the hue chosen becomes vastly influential and influences decisions across product development and purchasing decisions in multiple industries, including the event industry. It affects areas of fashion, home furnishings, and product, packaging, and graphic design.

What is colour of 2019?

Pantone announced “Living Coral” as its 2019 Color of the Year describing it as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” Living Coral is restructured to be fresh, not orange, not peach, but instead, according to the celebrated Pantone Institute, the color of a vibrant sunset.

We suggest that event planners must propose the use of this color across their design elements, to their prospective clients so as to be trendy. We recommend pairing Living Coral with foundation colors such as charcoal gray, white, taupe and even brown for great use of the color.

Blog at

Up ↑